Car dealers are being force fed participation at dealer rating sites. Many are even paying to be represented there. As an automotive SEO consultant I advise clients to own all of the first 10 positions in the search engine results pages for their names and not to let properties they do not control to enter that space.
After seeing the presentation at the Drivingsales Executive Summit by Joe Orr touting his success using dealer rating sites there has been some coverage in the blogosphere about it. Brina Pasch did an article about Dick Hanna Honda and touched on their success of receiving 189 calls from these rating site properties. In my opinion it would be better for dealers to control all of the first page of google for their name.
I will be doing another post soon about different ways for dealers to control these listings, one thing that they can do is set up a blog like we have done for Doug Henry Chevrolet.
Technorati Tags: dealership blogs, search engine reputation management
After seeing the presentation at the Drivingsales Executive Summit by Joe Orr touting his success using dealer rating sites there has been some coverage in the blogosphere about it. Brina Pasch did an article about Dick Hanna Honda and touched on their success of receiving 189 calls from these rating site properties. In my opinion it would be better for dealers to control all of the first page of google for their name.
I will be doing another post soon about different ways for dealers to control these listings, one thing that they can do is set up a blog like we have done for Doug Henry Chevrolet.
Technorati Tags: dealership blogs, search engine reputation management
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